Head – Media & PR | Marico Bangladesh Limited

Job Description

Marico Bangladesh Limited is Hiring | 2026

Position Title: Head – Media & PR
Employment Type: Full-time (On-site)
Location: Dhaka, Bangladesh

About Marico Bangladesh Limited:
Marico Bangladesh Limited is a leading FMCG organization known for its strong portfolio of consumer brands and a culture driven by innovation, agility, and impact. The company focuses on building powerful brands through data-driven marketing and consumer-centric strategies.

Role Overview:
The Head – Media & PR will lead the organization’s media strategy, brand communications, and external engagement. This role owns the end-to-end media ecosystem-spanning traditional, digital, and PR-ensuring strong brand visibility, reputation management, and strategic storytelling aligned with business objectives.

Key Responsibilities:
Media Strategy & Planning:
✓ Lead mass and digital media strategy across the Bangladesh portfolio
✓ Translate business objectives into integrated media and marketing plans
✓ Optimize media investments using data, analytics, and ROI frameworks

Digital & Performance Marketing:
✓ Own end-to-end digital strategy including performance marketing, social media, and e-commerce
✓ Build scalable, tech-enabled media frameworks across brands
✓ Leverage analytics to track performance and drive continuous improvement

Brand Communication & PR:
✓ Lead influencer strategy and strengthen brand and corporate PR
✓ Manage media relations and external communications
✓ Drive brand storytelling and content ecosystem development

Execution & Innovation:
✓ Ensure execution excellence across all campaigns and media plans
✓ Collaborate with internal teams and agencies for integrated delivery
✓ Drive innovation through emerging technologies and unconventional approaches

Reputation & Crisis Management:
✓ Manage crisis communication and stakeholder engagement
✓ Safeguard and enhance brand reputation across all touchpoints

Requirements:
Educational Qualification:
✓ BBA / MBA from a reputed university

Experience:
✓ 7-10 years of experience in media, brand communications, digital marketing, or corporate communications
✓ Proven experience in managing agencies and large-scale media/PR mandates

Core Competencies:
✓ Strong understanding of media planning and digital ecosystems
✓ Expertise in communication governance and brand positioning
✓ Experience in crisis management and stakeholder communication
✓ Strategic thinking with strong execution capability
✓ Leadership skills with ability to manage cross-functional teams

Why Join Marico Bangladesh Limited?
✓ Leadership role with high impact on brand and business outcomes
✓ Opportunity to shape media strategy in a leading FMCG organization
✓ Exposure to integrated marketing, digital innovation, and PR leadership
✓ Dynamic, performance-driven, and growth-oriented environment